The State of Nofollow, UGC, & Sponsored Link Attributes in 2020 [New Research]

In 2019, after 15 years, Google changed how nofollow works. It’s now a hint for both crawling and ranking. They also added two brand new attributes, rel=“ugc“and rel=“sponsored”. According to the announcement , nofollow is meant for links where you don’t want to imply any kind of endorsement or […]

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