Keyword Research: Connecting PEP Enterprise with the Global Ethnic Majority

Harnessing the Power of Keywords: Driving Impact for PEP Enterprise

At PEP Enterprise, we are dedicated to empowering the GEM (Global Ethnic Majority), supporting refugees, and enhancing digital inclusion. With a growing online presence, it’s essential that those who need our services can find us easily. To achieve this, we conducted keyword research using tools like Google Keyword Planner and organised our findings in Excel for actionable insights.

This blog highlights our process, why these keywords matter, and how we plan to use them effectively.

Why Keywords Matter for PEP Enterprise

Keywords are the bridge between what people search for online and the solutions we offer. For example:

• Refugees searching for “housing support for refugees” can connect with our services.
• Local organisations typing “charity partnerships UK” may discover opportunities to collaborate with us.
• Individuals seeking “free digital skills training” can find our workshops to help bridge the digital divide.

By identifying specific, high-intent keywords, PEP can position itself as a trusted and accessible resource for the GEM communities we serve.

Our Approach to Keyword Research

To pinpoint the most effective keywords:

1. We identified our audience’s needs: Refugees, asylum seekers, GEM individuals, and organisations searching for training, support, or partnerships.
2. We used Google Keyword Planner to discover search terms related to these needs, focusing on keywords with:
   • High monthly search volumes.
   • Low-to-medium competition levels for better visibility.
3. We categorised the keywords in Excel, enabling us to filter and prioritise based on relevance and potential impact.

Why These Keywords Are Relevant

1. Align with PEP Enterprise’s Mission
   Keywords like “digital inclusion workshops” and “support for refugees UK” reflect our primary focus areas, ensuring we attract the right audience.
2. Reflect Local Demand
   Geo-specific phrases like “Rossendale community projects” and “training courses near Haslingden” connect us with local GEM groups and organisations.
3. Broaden Opportunities for Collaboration
   Terms like “charity partnerships UK” and “sponsor refugee programmes” cater to businesses and donors interested in supporting our mission.

How We Use These Keywords

1. Website Optimisation

We integrate these keywords into:

• Service Pages: To help users find resources like housing support or digital training.
• Blog Posts: For example, a guide titled “How Digital Skills Empower Refugees in the UK.”

2. Social Media Campaigns

Using hashtags and keywords like #DigitalInclusion or #SupportRefugees ensures our posts reach a wider audience on platforms like TikTok and Instagram.

3. Paid Advertising

Keywords like “free digital skills training” will be incorporated into Google Ads to attract individuals seeking these services.

4. Partnerships and Sponsorships

We use keywords like “sponsor refugee programmes” in targeted outreach campaigns to engage potential donors and collaborators.

Conclusion

Keyword research is a vital part of driving online visibility for PEP Enterprise. By targeting specific, high-impact search terms, we ensure our services are easily discoverable by those who need them. Whether it’s empowering the GEM through digital skills or fostering local collaborations, these keywords enable us to connect and grow.

Would you like to collaborate or learn more about our work? Visit pepenterprise.org and explore how we can make a difference together.